Web traffic analysis is a technique to analyze the traffic rate of the website. Web traffic analysis determines not only the traffic rate but also the ranking of the page and its performance. Web Traffic rate analyzes the website to make the website more effective, user friendly.
Why is the Web Traffic analysis significant?
·It helps to know detail information about the visitors
·It helps to know how long the visitor is on your site
·It determines what they are doing on your website.
·What can be the reasons to leave your site
·It helps determine the weak point of the website
Which are the free Web Traffic Analysis tools?
The top 10 free web analysis tool are:
iv.Open Web Analytics
viii.Moz Keyword Explorer
x.Google Search Console
Working Principle of Web Traffic Analysis Tools
By measuring the keyword performance, Web traffic Analysis Tools determine where the site are improving and where the areas need to be improved. The way the web traffic analysis tool analyzes web traffic:
It determines where the visitors come from like social media, email or organically.
Shows how many times the user has visited our specific page on your website.
It shows the total number of the visit on our site and keeps a record of both new and returning visitors.
Unique stay is those who visit your page for the first time, and it plays an essential role in website success.
Bounce rate describes the percentage of visitors who viewed our page and immediately left without reading.
It determines how long the visitor spend on your page.
It determines from which page the visitor exit.
Measure online traffic
Bounce rate tracking
Optimization and monitoring of marketing campaigns
Finding the right target audience and its capitalization
Improve and optimize the website and web services
Conversion rate optimization (CRO)
Track business goals online
Improve the results of Google and Facebook ads
Understand where traffic is coming from
Recognize the difference between page views, visits and unique visitors
Check your bounce rate
Aim to increase the time spent on the page
Review your set of goals
determine leave page
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