Search Engine Optimization for Travel Agency.


24 September, 2021

Search Engine Optimization for Travel Agency.

Tourism is the main sector in Nepal. With 3000 + licensed travel agencies in Nepal, as a travel agent, you are vying not only for leads but also for airlines and hotel chains, the question is: how to stand out in such a large industry? You ought to execute a well-planned digital marketing campaign.

If you are a travel start-up or a well-established travel agency, there is no doubt that competition in the tourism industry is still strong. Hundreds and thousands of travel agencies all around the world are doing their hardest to get people to book with them.

As more and more people use the internet for research and book travel, it is important for your company to have a strong online presence, especially on social media and search engines.

According to studies, Search accounts for almost 40% of the traffic created by travel firms and, despite the dominance of large OTAs, it remains a key marketing platform for travel agencies.

How to do SEO for a Travel and Trekking agency in Nepal?

  • Prioritize Keyword Research.

  • Optimize the Page titles & Description.

  • Optimize the URLs.

  • Use the ALT Tags for Image.

  • Write Content for Users rather than Search Engines.

  • Minimize the Page Load time.

  • Optimize your Website for Mobile.

  • Optimize your Site for Local Searches.

  • Write Quality blogs for Use

#1 Prioritize Keyword Research

It is important for you to know what questions your potential clients are typing in search engines to find or order the kind of services you offer and then potential those keywords. We consider using the Google Keyword Planner for this exercise. It is a free app that you can use to search for unique keywords to figure out the search frequency to compete for those keywords. If you want more sophisticated results, you can use paid software such as SEMRush and Ahrefs.

Start by targeting keywords that have a high search volume but relatively low competition, as they would be easier to rank. Go outside standard keywords and start relying more on long-tail keywords that people will use to find interesting choices, e.g. Hotel near Everest Base Camp.

Long-tail keywords make up 70% of the searches and are expected to produce higher sales results when they reach customers later in the buying period. When you've done your homework and picked the best keywords, smartly apply them to your website, forum, and social media posts to boost traffic.

#2 Optimize the Page titles & Description.

Page titles and explanations are one of the most undervalued facets of SEO. Search Engines find all of these relevant when determining page importance, so make sure you optimize them. They can have a significant effect on the click-through rates, as the title and description are clear to all users on the search page and they make a fast decision whether to click on a link or keep scrolling depending on how important and appealing the title and description are in terms of what they are searching for.

Note that the more appropriate the title and definition, the higher the click-through rate, which is a good rating signal for Google! 

So make sure you use the appropriate keywords in your Title and Description and aim to keep them under 70 and 160 characters respectively. If you want to show 2-3 of your key services in your article, use the separators to make them user-friendly.

#3 Optimize the URLs.

Another factor that many people overlook is the URLs. They may not be as important as your title and summary, but using search-engine-friendly URLs with appropriate keywords and a clear layout around the web will certainly support your SEO efforts.

Here are 5 pro tips for URL Optimization:

  • Add the desired keywords to the URL 

  • Upload a favicon to create confidence for both search engines and tourists. 

  • Do not use capital letters in your URLs 

  • Often use the hyphen in your URLs (Google can not read the underscores) 

  • Put the top content in your root folder to show its value to search engines

#4 Use the ALT Tags for Image.

Okay, so you've packed your website with lots of great-looking pictures to lure users, so will Google see those pictures? No, no. Search engine crawlers can't recognize pictures (not yet!) so you need to use picture tags with specific keywords to make them understand what the picture is for.

Tagging the photos on your web is especially helpful when looking for pictures. If your image tags fit the user's demand, there is a fair possibility that your link will turn up in an image search and encourage the user to click through to your link. You will move a lot of extra traffic through the photos in this manner. Only note to use the proper keywords!

#5 Write Content for Users rather than Search Engines.

The quality of the content on your website is the most important factor. However, don't make the mistake of stuffing your website with keywords to improve your ranking. It's just not going to work. Focus on your audience and on their needs. Have content that would appeal to users, especially first-time visitors.

Your homepage is the most important page in this regard and its content should tell both users and search engines about the nature of your business and the services you provide. Include your top-of-the-line products and photos (make sure you use image tags for all photos) along with brief descriptions of your targeted keywords.

Also, publish as many user reviews on your site as you can – more reviews mean more relevant content, especially if they are frequent and fresh that search engines love. 

The more attractive and relevant the content on your site, the lower your bounce rate, and the higher your engagement, both of which are positive search engine ranking signals.

#6 Minimize the Page Load time.

The page load time (the time it takes to fully display content on a page) is now an extremely important Google ranking signal, which means that if your website takes too long to load, it is likely to be penalized by Google.

The ideal page load time is about 4-5 seconds. You can check the speed of your site loading and other performance metrics on SEO audit sites such as SEOptimer, SEMRush, and Pingdom.

Load time affects not only rankings but also bounce rates. If your site takes too long to load, visitors are likely to drop off and go elsewhere, and, as we explained earlier, a high bounce rate negatively affects your ranking.

Here are some things you can do to improve your website’s load speed:

  • Minimize Http calls with sprites and window caching 

  • Compress photos on your website or use the CDN (Content Delivery Network) 

  • Minify the CSS and HTML to make their sizes smaller. 

  • Improve your server response time (with a target of less than 200ms) 

  • Using a compression plugin or a page load utility 

  • Delete unused JavaScript from a website

#7 Optimize your Website for Mobile.

Five years ago, companies may have gone without a smartphone website. No more. User-friendliness is now a key ranking metric, and not optimizing your mobile device platform will harm you a lot of time.

In addition, a substantial number of users already use mobile devices for their travel needs and a smartphone-responsive interface provides a high degree of user support on phones and tablets and increases interaction.

#8 Optimize your Site for Local Searches.

Local SEO lets you rate searches for travel providers in your area. Please verify that you have a registered Google My Company account with correct contact data, images, photographs, and any other related material.

Also, make sure you have your full address on your inbox and get in touch with us.

Another way you can boost your local search results is by uploading your website to local business directories. This not only gives you better backlinks but also drives direct traffic by people looking for your kind of services in their place.

Also, make sure that your website and email information are up-to-date on your Facebook profile. Your Facebook page presence also impacts your search results, so aim to optimize user interest on your profile. You will do this by holding competitions and sharing informative information about destinations and activities that users are likely to share with their peers.

#9 Write Quality blogs for User

Blogging is one of the easiest ways to improve your SEO – it keeps your content new (which search engines love), creates credibility in your market, and provides valuable information to your customers that they are willing to share.

Travel is a very visual subject, and a blog is a perfect way to share your brand's story with a mix of stunning graphics and text. You will blog on a broad variety of subjects, such as Travel Guides, Tips, and Tricks, Adventures and Encounters, Upcoming Events, etc. Blogging is a perfect inbound marketing platform that will help you catch readers' interest during the study and preparation process and help you produce quality leads.

Eg. If you've written a quality blog post titled 'Top destinations for travelers in Nepal' and a user looking for destinations in Nepal is searching Google for the same topic, there's a good chance that your blog could show up in the results. If your article is liked by the customer, they could get in contact with you for more details that could potentially lead to a deal. To get more leads from your blog, make sure you have a descriptive call-to-action with each message.

Smart use of common keywords in your posts lets you build a nice connection between your customer requests and your services. You can prepare topics for your blog using the above-mentioned keyword planner app, along with sites like Buzzsumo and Ubersuggest for research topics and titles for your blogs. You can also search Google forums to see which posts have already been written on these subjects and then try to enhance the content using your own knowledge and know-how.

Keep advertising posts on your own product to a minimum. The aim of the blog should be to share your insights and bring value to your audience and not to actively advertise your business. When your readers see you as an authority, they would undoubtedly be able to buy from you.

There is no perfect recipe for SEO, and this is by no means an exhaustive list of things you can do. Search algorithms are still evolving, and competition for ranks is becoming more and more serious. You ought to be careful with your SEO efforts and not expect results immediately.

A lot of people make the error of relying only on search engines and forgetting their apps. Concentrate primarily about optimizing the users ' experience – the performance of the search engine would follow immediately.


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