Complete SEO Checklist for Developers in 2020

24 September, 2021

SEO Checklist for Developers

If you're running a foreign or local campaign on your website, having decent content is no longer enough. You can use Search Engine Optimization ( SEO) to organize content and select the most searched keywords and have a marketing team build useful SEO-driven content, but it also does not attract viewers. Okay, you know why? Since the material is only one side of the coin. 

The other aspect of enhancing your search engine rating is how good you write your code. So how are programmers and engineers interested in all this? A standard software error does not take SEO into account when they write.

Why Developers Should Be Concerned About SEO

Besides the fact that SEO will improve your paycheck, developers can take care of SEO because it plays a vital role in how well the website ranks on the Search Engine Results Pages ( SERPs).

Think of your site as a house with a beautifully designed interior. If the base, walls, roof, and other support structures are not well-formed, it is likely to collapse from a strong wind or earthquake to the ground.

It's the same thing with the website. If the software codes correctly and meets Google's best practices, it is expected to earn a strong SERP score. Mistakes, on the other hand, can impact the number of people visiting your website, its popularity, and, finally, the future benefit of your company when your website receives fines from search engines.

Web developers may benefit from learning how to do SEO not just for the development of their careers, but also for their ventures. Let's emphasize the latter, are we? 

To begin with, developers can learn how to build device-friendly websites. Google's first-time web indexing has been one of the main components of SEO. That's why creators on both old and modern websites had to learn how to change and build easy-to-use pages.

Developers can also learn how to build pages that can score higher in SERPs. Of course, this is awesome not just for the developer, but also for the client/business. If your website is rated higher, more locally seeking users will be able to visit your website which can attract more direct traffic than websites lower down the SERP.

What a Developer Should Know About Building an Optimized Website

Excited to start re-coding or to learn how to code with SEO in mind? Take a look at this SEO guide, add it to your account, and you'll get your promotions soon enough.

#1 Headings

Headings are tags for HyperText Markup Language ( HTML). These are the big, bold texts that you see at the beginning of and portion of the material. There are six tiers of headings, according to the W3Schools, H1 being the most relevant and H6 the least. Headings are important because search engines use these Markup tags to index the page structure.

#2 Alt Tags

Another HTML tag that should be on a simple SEO checklist is the alt key. It's essentially a mark for photos, hyperlinks, images, and other tools. Online developers need to fill in this Markup tag and it's another way that search engines can index files. Alt tags often give the user an indication of what the image or video is when it is not loaded.

#3 Image Optimization 

Did you know that 53 percent of users will leave your website if it does not load within three seconds? That's why speed loading is so critical when it comes to building websites. So what do you do if your website is filled with data-heavy, high-resolution images that bog down your loading speed? You're using image processing.

#4 Video Optimization

It's not a mystery that videos have large file sizes. Storing them on your own website would earn you a discount from Google and other search engines. You can adjust this by using the best video sharing site, transcribing the video and inserting subtitles, then using an attractive thumbnail.

#5 Structured Data

Structured data allows search engines to realize what the website is all about. When search engines understand the nature of the website, the quality of structured data can be used to balance search queries. 

It's how you build your code, too. How well it is clustered and if the properties are correctly arranged will influence your SEO.

#6 Making JavaScript and CSS External

Speaking of speed, the technical aspect of SEO allows web developers to use external JavaScript and Cascading Style Sheets (CSS) instead of using all of them in one tab. In this way, the browsers will load content and the HTML structure first before moving to the decorative portion of the website.

#7 Page Speed

The pace at which your website loads influences its SEO. The quicker it is, the more likely it is to appear on the first list. You will use the previous points of this SEO guide on both new and existing websites.

#8 Mobile Optimization

We've discussed this before, and we'll discuss it again: mobile optimization is really critical if you want your website to be ranked higher. Why? Right now there are more smartphone apps than laptop apps. In reality, in 2018, 40.1 percent of the time spent on the website came from smartphone users, and this share is projected to rise.

Make sure the code is portable enough to suit smartphone or desktop platforms. It doesn't take a rocket scientist to realize that you need to adapt so that you don't lose out on mobile traffic.

#9 Mobile Usability

Just because your website fits well on your cell phone doesn't mean it's all right. Buttons, connections, text, pictures, and videos may be too little. Be sure you've understood the interface to create a great user experience for smartphone devices.

#10 Accelerated Mobile Pages (AMPs)

Google's AMP is another rating consideration for your website. This is where Google gives you a lot of websites connected to your search word in a carousel style. What's going to push things to a new level is that when you press any of the products on the carousel, it'll instantly load.

#11 Robots.txt File

This file shows you how search engine crawlers can automatically crawl your website. The robots.txt file is a vital part of every SEO website checklist because it advises search engines which sites to crawl and not to crawl.

#12 Server Configuration

Did you know that the position of your server may play a major role in the SEO of your website? Well, it may be when it comes to page speed. However, this can be quickly overcome by geo-tagging. You should patch the domain and subdomains as well.

#13 Performance Checkers

Using performance checkers to conduct fast SEO audits on your website. The audit checklist would help you know whether everything — from the names and explanations to the links to the website — works. That way, you know what to change and/or when anything has to be changed immediately.

#14 Staging Site Domain Check

It is normally located in a domain called staging during the production period of a website. Here, checks and modifications are performed to ensure that it runs well as it goes online. 

Often, with all the effort involved, developers fail to upgrade those protocols, such as photos and broken connections, which can affect the website's SEO when switched to live. Build a checklist of items you need to check before you do that.


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